Why This Asian Capital Is Now One Of The Most Popular Destinations In The World

Why This Asian Capital Is Now One Of The Most Popular Destinations In The World

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Vacationers from everywhere in the world are flocking to a totally open Asia for longer, multi-country journeys this 12 months. 

U.S. vacationers specifically are wanting east this 12 months. In keeping with knowledge from journey app Hopper, all three of this previous summer time’s top trending locations amongst U.S. vacationers have been Asian cultural capitals. 

Seoul, South Korea is a significant vacation spot main this development. In reality, Seoul is the eleventh most popular metropolis on this planet for worldwide vacationers, in response to Mastercard’s World Locations Cities Index.

The variety of vacationers to South Korea quadrupled at first of this 12 months, with a complete of 4.4 million guests to the nation as of this June. In keeping with specialists, that quantity is predicted to double by the top of the 12 months.

Solo female traveler tourist in South Korea in front of Lotte World Tower with cherry blossoms and blue water in the park

So, why is the South Korean capital extra in style now than ever earlier than?

Listed below are 4 the explanation why Seoul is now some of the in style locations on this planet:

Stylish Revival of Seochon Neighborhood

The five hundred-year-old neighborhood of Seochon has modified rather a lot since its heyday within the Joseon period. 

Right this moment, the historic neighborhood has been restored and revived, creating an irresistible mixture of authenticity and modernity.

An infusion of fashionable new companies and an inflow of younger inventive Koreans has breathed new life into Seochon over the previous few years. Slim curving alleyways lined with conventional Korean properties (hanok) of polished darkish wooden and white stone give strategy to inventive retailers and in style nook cafes. 

Vacationers are drawn to the genuine ambiance of the village. Native meals stall proprietor Jo Gyeonghwan told CNA Luxurious, “If you happen to discover the alleys, you possibly can see renovated hanok-style cafes and eating places which can’t be simply present in different areas.”

Not too long ago restored homestays are marketed to vacationers searching for a distinctive conventional expertise in a vibrant space. Architect Park Jung Hyun has been transforming these homes for a few years. With fashionable types “starting from a Korean-Scandinavian design to an earthy-modernist hideout,” these renovated hanoks provide one thing for each type of traveler.

Seochon village in Seoul South Korea

Seoul Set-Jetting 

This 12 months, extra vacationers than ever earlier than are selecting their locations based mostly on their favourite TV collection and flicks in a red-hot journey trend often called “set-jetting.”

XO, Kitty, a spin-off of the record-breaking American Netflix collection To All The Boys, just lately held the #3 slot in Netflix’s high 10 rankings and generated a cult-like fan following. A primary of its form, the collection attracts key inspiration from in style K-dramas whereas holding issues accessible in an English language format. The collection is set nearly solely in Seoul and options a couple of of the town’s well-known landmarks. 

Followers of the uber-popular series are flocking from the U.S., Europe, and past to the South Korean capital to see the place a few of its most epic scenes have been filmed. Probably the most iconic spots from the collection embody the love locks on the N Seoul Tower and the Grand Hyatt Seoul.

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Love Locks in Seoul South Korea

And it’s not simply XO, Kitty bringing Western vacationers to the websites of their favourite Korean reveals. 

In keeping with the New York Times, 60% of worldwide Netflix customers have watched a Korean-language TV present or movie. (Earlier this 12 months, Extraordinary Legal professional Woo – an inspirational collection about an autistic lawyer– skyrocketed into Netflix’s high 10 in over 50 nations.)

Knowledge from Expedia reveals that two-thirds of vacationers have thought of taking a visit based mostly on their favourite reveals. With the wildfire of worldwide fandom of Korean collection and flicks, the set-jetting development will in all probability proceed to lean in Seoul’s favor.

Tourist solo female traveler at the historical palace in Seoul South Korea

Tik Tok Tourism and Gen Z Tendencies

Yep, it’s one other TikTok sensation driving a tourism increase. 

‘Private Shade Evaluation’ is the newest craze – and it’s obtained vacationers working proper to Seoul. In a 60-minute session, specialists work out what colours of garments, make-up, equipment, and hair are most flattering to your pores and skin tone. 

In keeping with TIME, the subject “private coloration evaluation Korea” has 375 million TikTok views

Whereas the service has been round for many years for public figures, the Korean magnificence trade has been main the cost in making it accessible to on a regular basis individuals. 

Like many different magnificence and beauty companies, private coloration evaluation costs in Seoul are as much as 70% decrease than in different main cities like New York or L.A., making it a motivating issue for worldwide tourism. 

In reality, so many vacationers are coming to Seoul for this service that the Korean Tourism Group arrange a pop-up coloration evaluation studio in New York’s Rockefeller Middle this summer time. Unsurprisingly, it was a large hit – particularly amongst Gen Z.

Personal Color Analysis trending travel boom in Seoul South Korea

New Direct Flights

Right this moment, it’s simpler than ever to fly to the South Korean capital. Whereas Seoul’s Incheon Airport has lengthy been a key worldwide flight hub, it’s seeing a surge in new routes from everywhere in the world lately.

United Airways increased their flights from San Francisco to Seoul by 70% earlier this 12 months, whereas Virgin Atlantic teased new routes for subsequent 12 months. 

Some price range airways are promising costs 20% decrease than full-service carriers like Korean Air and Asiana, making Seoul extra accessible to vacationers on a decrease price range. Low-cost service Air Premia additionally launched a brand new route from Newark to Seoul this previous Could, whereas Northern Pacific Airlines plans to supply extra reasonably priced flights to Seoul and different Asian locations through Alaska by the top of this 12 months.

Seoul Incheon Airport

In Europe, Prague Airport launched new direct flights to Seoul initially of the summer time season. In Australia, Jetstar additionally launched a long-awaited service from Sydney to Seoul a couple of months in the past. Asian locations like Vietnam, Japan, and Singapore additionally added new routes from each full-service and low-cost carriers.

As airways everywhere in the world scramble to fulfill elevated demand for flights to Seoul, it’s protected to say we’re not the one ones seeing this Asian capital’s reputation skyrocket!

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